I’m a creative strategist, story architect and editorial storyteller helping brands, leaders and media platforms tell human stories that resonate.

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For over 15 years, I’ve created award-winning editorial, branded and broadcast storytelling for clients including Lonely Planet, BBC, GoPro, Land Rover, and many more.

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I began my career in magazines, became Creative Director of Video for Lonely Planet, and now collaborate with global clients on creative strategy, editorial storytelling and innovation projects. 

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Recently, my work has focused on Human–AI storytelling, using emerging tools to bring creativity, strategy and narrative design together in fascinating new ways.

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Originally from Melbourne, I now live in London and work with clients and editorial partners around the world.

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If you’re looking to bring your story to life in new and meaningful ways, let’s talk.